For every cup of coffee sold by coffee chain stores, poor farmers in coffee-growing countries like Ethiopia only earn about 3 cents. Yet the coffee industry makes billions of dollars ? Starbucks alone has already made more than $5.8 billion in net revenue this year.
To give its 15 million farmers a better cut of the profit, more than a year ago, the Ethiopian government approached Starbucks global HQ in Seattle and asked the company to recognise Ethiopia’s legal ownership of the names of its coffees. By owning the rights to its fine coffee names, Ethiopia can help its farmers negotiate a better price, potentially increasing income for the country’s coffee industry by an estimated $88 million a year. This would help lift millions of farmers and their families out of poverty, helping them to send their children to school and access healthcare.
Despite its much-publicised commitments to farming communities, Starbucks has not taken the Ethiopian request seriously. It’s time for Starbucks to take a lead and recognise Ethiopia’s right to the legal ownership of its own coffee names.
Please take action by sending a fax to Starbucks CEO, Mr Jim Donald.
Go here (Oxfam) or here (Make Trade Fair) to do just that.
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